A man with a surprised expression in front of a KFC restaurant in the United States.
CONSUMER AFFAIRS

KFC Keeps Being the King of Fried Chicken: Its Latest Innovation Takes the US by Storm

KFC Launches a Shocking Innovation in the United States That's Revolutionizing the Fast Food Market

Brand partnerships are becoming increasingly common, but some stand out for their originality. This new project has surprised many, as it mixes two worlds that seem very distant: fast food and oral hygiene. The proposal not only aims to surprise but also to attract an audience that desires something innovative and different.

KFC has partnered with Hismile, a well-known Australian oral health brand, to create a unique product: a toothpaste flavored like their fried chicken. The fluoride-free toothpaste promises to offer "a total flavor invasion" without compromising dental health. Additionally, a limited edition electric toothbrush with the KFC logo is included, designed to integrate the fast food theme into the daily dental hygiene routine.

The Fried Chicken Chain Commits to Dental Health | KFC

A Fried Chicken-Flavored Toothpaste: A Unique Experience

This launch has caused a lot of interest, especially among consumers looking for original products. The fried chicken-flavored toothpaste is designed to offer a completely new experience. Koban Jones, Hismile's marketing director, states that integrating KFC's flavor into a toothpaste is a way to "push the boundaries" and surprise, according to Food & Wine.

Along with the toothpaste, a limited edition electric toothbrush with the KFC logo has also been launched. This product not only ensures effective cleaning but offers an unusual experience by combining dental care with the fast food chain's theme. This way, KFC expands its presence beyond restaurants, offering something unexpected.

An electric toothbrush and toothpaste with the KFC logo next to a box of fries, fried chicken, sauces, and a biscuit on a red background.
KFC and Hismile Launch a Fried Chicken-Flavored Toothpaste | KFC, Hismile

The Viral Marketing Behind This Collaboration

What started as a joke has turned into a viral success. Joel Luna, a marketing expert, explains that the "well-played absurdity" is the key to this collaboration. The fried chicken-flavored toothpaste defies expectations, moving away from the typical mint flavor and capturing the attention of a young, digital audience.

The collaboration has allowed KFC and Hismile to connect with an audience eager for new things. Hismile benefits from the visibility granted by KFC, while the fast food chain enters the dental product market in a very humorous way. Both brands position themselves as innovative and daring, leveraging their creativity to attract more consumers.

A KFC building with the logo illuminated on the facade at dusk.
The product is available for for a limited time | KFC

This exclusive product, available for $72 (about 63 euros), is only for sale on Hismile's website. The limited edition ensures that those interested don't miss the opportunity to try this unique proposal. Without a doubt, this collaboration is an example of how creative marketing can generate great interest and attract a global audience.

➡️ Consumer Affairs

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